Kelly Horak's over 11 years’ experience (over 26 total including mortgage banking) working on financial equity markets/models have provided him with an in-depth knowledge, and specialization of the behavior of stocks under many market conditions. The relentless and rigorous model data collection techniques, observations and strategies have evolved to a point of great reliability and conclusiveness, and therefore he created a wholly owned subsidiary of Dovewood Capital, LLC, to apply all of his learnings to a business-oriented financial website (www.stockimpression.com) that focuses on providing the model’s top (10 stocks) daily model impression stocks. 

The results have been consistent, reliable, and conclusive enough to the point where he is comfortable sharing this data with others and he is very confident he will be successful as it has just recently launched.

His goal is to succeed every day, and to outperform the S&P 500 Index consistently (100% of the time) by a large margin. He is currently beating the Index 78% of the time by an average margin of +54 BPS, but he fully believes he can consistently achieve +100 BPS margin.

This is a great challenge he realizes, however it’s one that he is very passionate about, and that is what drives his entrepreneurial spirit each day, and will not stop until he achieves his objectives.

The Daily Top 10 Model Impression Stocks are selected each trading day (post market close) undergoing a rigorous & thorough performance analysis utilizing our proprietary, time-tested modeling methodologies including performance over time under various S&P 500 market conditions (stress testing each stock). 

What we found is a great deal of probability could be extrapolated from the model's design based on numeric sequencing.  Each stock is assigned a ranking based on several performance attributes, then the stocks are tracked by their unique rank order over time (several years) resulting in a highly probable & predictable movement from the prior day to the next day.  

We have concluded the results are very reliable, consistent & conclusive, outperforming the S&P 500 78% (win rate)  of the time, and providing an average daily return of +54 BPS over the S&P 500 Index.  We measure model effectiveness using 3 metrics: 1) Total Return (%), 2) Avg. Daly Return (%) and 3) Win Rate % (rate at which the model outperforms the Index) over a 10-day moving average basis.